Porn Valley- The long-awaited XRCO award show is finally being set for August 12. From the way I hear it, XRCO mainstays Jim Holliday and Bill Margold have little do do with the event which, for all intents and purposes is being run by AVN. All of which makes you wonder how the results can be justified, balanced and reconciled given the fact that back in the day when he was with Adam Film World, Tim Connelly used to call the XRCO “the only award show in the business that matters.” Connelly’s now with AVN which runs the only award show in January.