Allentown, Pa. — A suggestive billboard near the township’s elementary school was slated to be removed Friday after officials urged the sign’s owner to relocate the advertisement.

The billboard, owned by Princeton Outdoor Advertising, featured an advertisement for Scarlet’s Gentleman’s Club, a BYOB strip club off Interstate 78 in Allentown. It featured a blonde woman from the hips up pulling at the bottom of her fishnet shirt with the word Scarlet’s covering her chest.

The Scarlet’s billboard is half of a two-sign stand owned by Princeton Outdoor Advertising that faces westbound traffic on Route 57 near Strykers Road. The other billboard advertises luxury condominiums.

The signs are about 100 yards from the elementary school and are visible from the school’s one-way exit onto Route 57.

Mayor Doug Steinhardt said he noticed the billboard as he was driving his daughter to school Friday morning. Once he saw the billboard, Steinhardt said he dictated a letter to Princeton over the phone to the town clerk and contacted the township’s zoning office.

“It’s literally directly across the street from our elementary school it actually faces the school,” Steinhardt said, adding the school’s buses drive by the billboard when they enter the school.

Officials said it was unclear if the suggestive billboard violated any local zoning laws.

An employee who answered the phone at Princeton Outdoor Advertising on Friday said the billboard was slated to be removed that day, but didn’t give any additional comments. Phone calls to Scarlet’s were not returned.

In the letter to Robert Jinks, of the Princeton Outdoor Sign Co., Steinhardt said the company should have considered the location of the strip club advertisement.

“This is not only in very poor taste but an outrage to the parents of the children who will see this advertisement everyday of the school year,” Steinhardt said in the letter.

Superintendent Dr. Michael A. Rossi Jr. said a handful of upset parents contacted him since the billboard was recently erected. Lopatcong Elementary students began class Thursday.

“It’s a rather dubious decision by Princeton Outdoor and Scarlet’s I think good taste and reason should indicate this is not the appropriate place for that advertisement,” Rossi said.

Rossi said the billboard was visible to parents and buses arriving and departing from the school daily.

“We’re not happy about that,” Rossi said.

Steinhardt questioned Princeton’s decision to place the suggestive billboard near the home of the Little Panthers.

“I don’t think there’s an excuse for it. It shows poor common sense,” Steinhardt said “I can’t imagine it was done intentionally.”