RICHMOND, Ky. The bright red Hustler Hollywood sign in Richmond has been topped _ literally.Lexington, Kentucky- The congregation of Red House Baptist Church in Richmond bought a sign that sits directly above the Hustler billboard that reads: “Dont Get HUSTLED, Give Your Life To Jesus.”

The sign went up yesterday. Church pastor Adam Dooley says the church paid to have the sign displayed for one year.

The Hustler Hollywood billboard has been up about a year advertising the store off I-75 at Exit 110 in Lexington. The store is owned by Jimmy Flynt, the brother of Kentucky native Larry Flynt, publisher of Hustler magazine.

The store offers a wide variety of items, including adult novelties, videos, magazines and clothing.

Dooley says the church’s sign is an attempt to show people there is a positive alternative to pornography.