Earlier on Friday, his son took to Twitter to dispel the notion that his father was ‘super sick.’
And then on Friday evening Hugh Hefner himself chimed in.
The 90-year-old Playboy founder refuted the claims he was reportedly on his death bed by tweeting a pic of himself and his wife Crystal settling down to watch a movie.
First he shared a picture of himself and 30-year-old wife Crystal enjoying another one of the mansion’s famous movie nights.
The magazine mogul can be seen smiling next to his young significant other and Playmate, who wears a pink ball cap.
‘Tonight’s Mansion movie is the classic western Shane’ he tweeted, along with a movie reel and popcorn emoji.
He then addressed the concerns about his health head-on with a cuttingly sarcastic follow-up tweet.
‘I wish the tabloids had informed me a little earlier in the week that I’m sick. I might have cancelled my weekend plans,’ added the publishing icon.
Several news sources believed Hugh to have suffered a health scare and even that he might have passed away.
Later, it was confirmed that he was in fact still alive and well.
The scare came as Hugh Hefner’s son Cooper defended his father’s health after reports surfaced that his Playboy dad is unwell.
The 25-year-old who works for his dad’s company took to Twitter on Friday in an attempt to put the claims to rest.
‘Apparently my Dad is “super sick”. Based on the fact that I see or chat with him nearly every day that’s news to me ,’ Cooper tweeted.
Followed up with a second tweet saying: ‘Gotta love a stupid morning story you can enjoy over coffee.’
Concerns were raised about Hefner’s health amid rumors the Playboy founder makes visitors sign a confidentiality agreement.
A source told adultfyi.com, Hefner is unwell – and it’s led to a dramatic weight loss, adding he now appears to weigh just a mere 90lbs.
But in a bid to keep the nonagenarian’s condition a secret, visitors reportedly have to sign a waiver if they want to visit.
‘His people are really trying to keep this under wraps. You even have to sign a confidentiality agreement to go up to see him.’
But a representative for Hefner – who hadn’t been seen in public in months – told adultfyi.com that he is fine, adding his back problems over recent years ‘have made it a bit more challenging for him to get around’.
The spokesman added that Hefner is still ‘enjoying his life and still very involved in the day-to-day activities of editing the magazine’.
Hefner had shared a picture of himself dressed in purple silk pajamas at his Midsummer Night’s Dream Party in August.
However, reports say he didn’t attend and his son Cooper hosted it instead.
Last year, model Carla Howe said Hefner was too ill to attend his famously raucous parties.
‘Hef is so frail, he goes everywhere with a group of nurses,’ she said.
Meanwhile, Hefner’s 30-year-old wife Crystal Hefner has been posting pictures of herself alone in Paris.
But her husband, whom she wed in 2012, did not appear in any of the pictures – in which her captions described Paris as the ‘city of love’ and ‘romantic’.
Crystal Hefner is a whore who has no class, no ethics, no morals. Hugh won’t leave her much of anything when he dies.
Cooper Hefner is the spitting image of his old man. Good looking kid.