CERRITOS, Calif. — Sportsheets has elevated Kelly Sofferman to the role of commercial director.

Sofferman, previously the company’s head of marketing and product, will oversee the company’s commercial department, where she will “align sales efforts with the company’s strategic vision and customer-centric approach,” said a rep.

Sofferman enthused about her new position.

“It’s an honor to take on the role of commercial director and continue my journey with Sportsheets,” she said. “I am eager to lead our talented team in furthering our commitment to excellence, reimagining pleasure for all, and driving the growth of our company in exciting new directions.”

Sportsheets CEO Julie Stewart praised Sofferman’s performance with the company.

“Elevating Kelly to the role of commercial director is not just a promotion, but a testament to her commitment to our company’s growth,” she said. “Through Kelly’s efforts, she has breathed life into our marketing strategies, ignited the spark of innovation in product development, and displayed an exceptional ability to truly listen to our customers’ voices.

“This promotion marks not only her professional achievement, but also the dedication she brings to every facet of our business. I’m very excited about Kelly’s continued journey of excellence, steering us towards greater success with focus and a profound connection to our valued customer,” Stewart continued.

Added veteran sales rep Sylvia Lopez, “As someone who has witnessed Sportsheets’ evolution firsthand, I am thrilled about this new direction for the company and the future of the commercial department. Kelly Sofferman’s promotion signifies a fresh chapter of growth and innovation that will undoubtedly benefit our customers and end users.”

For more information, visit Sportsheets.