Porn News

Flynt Management Group to Acquire Lovers Brand From Playboy

Flynt Management Group to Acquire Lovers Brand From Playboy

LOS ANGELES — Flynt Management Group has agreed to purchase the Lovers brand, retail stores and ecommerce from Playboy Enterprises, Inc.

The acquisition will include the chain of 40 Lovers stores located in California, Washington, Oregon, Tennessee and Texas along with a nationwide distribution center.

Following completion of the acquisition, Lovers will continue to operate as a stand-alone, complementary brand alongside Hustler Hollywood, which currently operates a distribution center and 59 retail stores throughout the U.S. FMG’s purchase of Lovers will increase the brand’s retail footprint by more than 60 percent across the country and into new geographical regions.

“I simply could not be more excited about this transaction,” said Liz Flynt, chairwoman of FMG. “Purchasing Lovers is the kind of move that my husband Larry liked to make — and I’m so glad that we’re both honoring his legacy and pushing our company forward for the future with this acquisition.

“The synergies and geographical disparities between Lovers and Hustler Hollywood will allow us to further expand in the sexual wellness retail space, which is a dynamic and rapidly growing segment of our industry,” she added. “We’re thrilled to welcome the Lovers chain and its employees into the Flynt Management Group following closing, and we can’t wait to get to work.”

The deal is planned to close on or before Dec. 3.

Related:  
332 Views

Related Posts

UK Performer Rebecca Jane Smyth Passes Away at 51

LOS ANGELES — Veteran British performer Rebecca Jane Smyth has passed away, according to her longtime friend, Tanya Virago. She was 51.Hailing from England, Smyth started her career in the early '90s as a Page 3 girl before moving further…

BasisDx Announces Subscription Model for Pro13 At-Home STI Tests

BasisDx, makers of the PASS-certified at-home STI testing kit, has announced a new subscription model option designed for adult performers, content creators, and members of the lifestyle community.

Angel Bermudez of Evolved Novelties Passes Away at 52

LOS ANGELES — Angel Bermudez, a valued and integral member of the sales team at Evolved Novelties, passed away on Saturday, Dec. 14, at his home in Miami. He was 52. Bermudez spent five years at Evolved Novelties, where he…

Dahlia Von Knight Named Blush Erotica VR West Coast Producer

Blush Erotica VR is expanding its production team with the addition of Dahlia Von Knight as West Coast producer for virtual reality content and the BlushTV channel.

CamSoda to Host 4 Brandi Love Livestreams Beginning Tomorrow

Dec 18, 2024 3:39 PM PSTHOLLYWOOD, Fla. — Brandi Love will host four more CamSoda shows this month, starting tomorrow, Dec. 19, at 5 p.m. (PDT). The platform will also host Love on Mon., Dec. 23; Thurs., Dec. 26; and…

Leave a Reply

Your email address will not be published.