BOZEMAN, Mont. — FirmTech announced that Dr. John P. Mulhall has joined its Scientific Advisory Board.

Dr. Mulhall is the Director of the Male Sexual and Reproductive Medicine Program at Memorial Sloan Kettering Cancer Center in New York City. A noted researcher on male sexual health, he is the current editor-in-chief of The Journal of Sexual Medicine and serves on the Board of Directors of the Sexual Medicine Society of North America (SMSNA).

Dr. Mulhall, a rep noted, “brings decades of experience and leadership in men’s sexual health care to FirmTech, and a personal commitment to drive innovation that will improve men’s lives. He will partner with renowned colleagues to provide independent guidance, analysis of sextech data, and evaluation of FirmTech product offerings to ensure they are science-backed and effective for men and women who want to improve their sexual performance and health.”

Dr. Mulhall said, “Wearable technology is the wave of the future for sexual wellness, and I’m excited to join FirmTech’s independent scientific advisory board to help drive science-backed innovation. As a physician who works with men with cancer, I see the potential of FirmTech products to revolutionize how we treat men post-prostate cancer surgery. New wearable technology developments supported by the work of the advisory board could positively impact tens of thousands of lives every year.”

FirmTech CEO and founder Elliot Justin said, “Men seek health care at a rate of 40 to 60 percent less than women, and men with erectile dysfunction (ED) are 30 to 40 percent more likely to have a heart attack in the next five years. I count on FirmTech’s advisory board to objectively assess FirmTech product offerings and deliver helpful research data and devices to practitioners dealing with men’s and women’s sexual wellness”.

Advisory board members come from both academia and private practice. In addition to Dr. Mulhall, other members of the board include Dr. Jim Hotaling, Dr. Philip J. Cheng, Dr. Ashley Winter, Dr. Ashley Tapscott, Dr. Amy Pearlman, Dr. Stanley Lewis, and Dr. Robert J. Valenzuela.

For more information, visit MyFirmTech.com.