NEWPORT, Ore. – Pornography has turned into a booming business on the Oregon Coast.

Spice Adult Video is the second adult “superstore” to open along Highway 101 in the past year. A third shop, Wayne’s Adult World, opened in Astoria in January 2005.

The latest store has already attracted protests and even a counterprotest by teenagers with signs that said “We love porn.”

Pastor Doug Smith of the Newport Church of the Nazarene says this is the “first, full, 24/7, Wal-Mart style store complete with videos and an arcade.”

Last year, adult video rentals and sales topped $4 billion nationally.

Smith says it’s time to draw the line.

But no ordinance in Newport allows the city to regulate sexually oriented businesses.

What’s more, Oregon has some of the most permissive laws for porn in the nation.