LOS ANGELES — Eye of Love Vice President Jacqui Rubinoff spoke earlier this month at the third annual Sex on the Beach event in Venice, California.

Actress Serena Kerrigan hosted the event and Margie Plus moderated a Q&A panel with Rubinoff on the science of pheromones. The evening also included workshops, brand activations, tarot readings and a sex toy station for guests to learn about all things pleasure-related.

Rubinoff and the panelists explored topics such as the power of pheromones to improve friendships and careers, myths about pheromones, and fragrance-layering with odorless pheromone perfume.

“It was an honor to share my knowledge about pheromones at the Sex on the Beach event,” said Rubinoff. “As pheromone perfumes increasingly become an integral part of the wider beauty category, we’re witnessing a significant shift in consumer interest. It’s an exciting time for pheromone brands, and events like Sex on the Beach are not only spotlighting this niche but also paving the way for startups to innovate and thrive in the space.”

Event organizer Nicole Rourke of Ethereal Agency added, “For three consecutive years, Sex on the Beach has been a huge success and we are delighted to have hosted Jacqui Rubinoff as our panelist. Our events provide a unique platform for brands and experts to showcase their innovations and engage with a dedicated audience, further blending the sexual wellness and beauty industries. We strive to support up and coming brands, giving them a voice and a platform — while educating consumers on newest trends and products.”

Eye of Love also provided products for over 200 gift bags.