HOLLYWOOD, CA- The highly anticipated Britney Rears 3: Britney Gets Shafted double disc set broke opening day shipping numbers surpassing the first two Britney Rears DVDs by hefty numbers. The movie will be in stores August 29th.

With over 8 total hours of footage contained in the Britney Rears 3 package, this well produced double disc set with the original 1970s music soundtrack will be on a quick path towards the top of the adult industry sales charts.

“The first Britney movie was the LFP’s biggest seller of 2005, and the sequel reached #2 on the AVN sales chart so I see no reason why we can’t hit #1 considering how much better this movie is unless there’s another Blackzilla movie coming down the pike or a new Jules Jordan DVD,” joked the movie’s co-producer Jeff Mullen.

“We’re actually well ahead of our opening week projections with Britney Rears 3 and I think because Hillary Scott is the new face of Britney Rears it’s helping to turn this into a blockbuster,” stated Hustler’s sales manager David Diamond.

Hillary Scott who plays Britney in this third installment has been a busy girl doing video promotions for the movie and even going so far as working in the Hustler offices the other day talking to store buyers across the country on the phone.

“Yeah, that was pretty crazy talking to these guys. I don’t think they talk to porn girls everyday so it was really kind of cool and everybody that I spoke to was really nice and increased their orders,” Hillary said.

“That shows a serious commitment to becoming a real superstar and Hillary has all of the qualities that superstars possess,” commented a very pleased Drew Rosenfeld, creative director of Hustler Video who is banking on another Britney Rears success.

Now that the switch to Hillary Scott seems to be paying off big time, producer Jeff Mullen says he never had any doubts.

“I never thought for one second that Hillary was not the perfect choice to play Britney. She’s not only an excellent actress and a blistering sexual performer, but she’s down for a full schedule of promotion even while she continues to be the hardest working girl in show business,” stated Mullen.

“Many thought that it might be a bit of a gamble to make an acting switch in the middle of a tremendous run but the decision was made before the second volume was released,” stated the movie’s director Will Rider.

Britney Rears 3 tells the hilarious story of time travel back to 1974 as Britney and her girlfriend Jenny, played by hot sex kitten Jasmine Byrne blast themselves back in time after purchasing a time machine through eBay.

Although DVD review screeners are being sent out this week, a few early editions leaked out and are garnering incredible reviews.

Dr. Jay of Adult DVD Reviews is calling Britney Rears 3 “A must-see fun and erotic look at sex in the seventies and beyond”.

Spooky of Adult DVD Empire was extremely impressed and called the movie a “winner” and said “The result is a Britney sequel that’s both fun and hardcore. In fact, this is the best Britney Rears movie yet. Smart and hip, I enjoyed Britney Rears 3 quite a bit. The sex is well-shot and creative, and the story while silly- never took itself too seriously and proved to be more entertaining than I originally thought it would be. Hopefully, Hustler will keep Hillary Scott in the lead for the next sequel, which I’m certainly looking forward to after the groovy time I had watching Britney Rears 3. ”

With incredible early sales, great reviews and a double disc set including a full version of the first Britney Rears movie as a bonus, Britney Rears 3: Britney Gets Shafted looks poised to be one of America’s favorite adult movies of 2006.

Britney Rears 3: Britney Gets Shafted will be in stores everywhere August 29th from X-Play/Hustler Video.

Check out www.britneyrears.com and www.myspace.com/therealbritneyrears.com for more information

For sales inquiries contact: David Diamond, Hustler Video 888.249.3523, [email protected]

For media inquiries contact: Shari, All Media Play, [email protected]