> Ad Age does an article on the ten commercials you’ll never see in the US- one apparently featuring Rocco comes in at #5:

It started as a racy spot and a play on the double-meaning in Italian of “chips”-a tasty snack, and slang for sleeping with a woman. Italian porn star Rocco Siffredi talks about the many chips he has enjoyed, sometimes three at a time. Religious groups got the spot pulled, but it was too late. Sales went up 27%. Blogs sprang up, a newspaper polled readers about the spot and found 76% thought it should air, and TV shows parodied the ad. After the public debate, Leo Burnett ran a new version with the same visuals, but no dialogue.

In case you’re interested, the #1 ad was for the Durex Sex Ring:

Durex became the first brand to advertise a sex toy for men on U.K. TV this year. As a couple have dinner, the woman finds what looks like a ring box on her plate. It starts vibrating when she picks it up, prompting her to smile lasciviously and say “I do.” The tagline: “New Durex Play vibrator. The vibration ring for him to give pleasure to both of you.” Durex wants to reposition itself from condom seller to mainstream player in the “sexual well-being” market, with sex toys on sale in supermarkets. The spot by McCann Erickson Barcelona is also airing in France and Italy.