LOS ANGELES – Roy Karch, award winning director, as well as AVN and X-Rated Critics Organization Hall of Famer, kicks off the New Year with his production of Inserts, his take on the mainstream title of the same name.

Karch’s Inserts will be the first feature to be released under his own imprint, Roy Karch Productions, to the particular note and pride of the 37-year adult industry vet. The script, written over a three month period by Karch, and pre-production are complete. The director looks forward to doing some of the casting during the 2007 AVN Adult Entertainment Expo in Las Vegas. Principal photography is set to begin late January in Los Angeles.

“Inserts, the 1974 mainstream release, has always been a favorite movie of mine. Mark Kernes’ recent review of the classic on AVN.com is a happy coincidence, in that my riff on the movie was all set to be cast,” Karch said.

Karch, the first director to have shot XXX on videotape in 1974, before the industry began its late ’70s transition from film, feels the storyline of Inserts is ready to be well received by today’s more discerning adult audience. The mainstream movie featuring Richard Dreyfuss as an alcoholic Hollywood director-turned-pornographer in pre-World War II Los Angeles is perfect for the direction our industry has come to embrace.

“I’ve been keeping this one in the wings waiting for the right moment. The right moment is here now,” Karch said.

“In this New Year, I’ll be offering movies under my own production company’s label, Roy Karch Productions. Inserts is a gritty movie, something that’s a break from the type of features I’ve been directing and will be reflective of the sort of drama and storytelling that I’m going to bring to the feature market. This and other movies Roy Karch Productions will produce will be excellent vehicles for performers in the industry who want to expand their horizons and do some real character acting,” Karch said.

Karch recollected bumping into Dreyfuss at a gas station on Sunset when Karch first moved to Hollywood in 1977 and telling him Inserts, not Jaws, Close Encounters of the Third Kind, or The Goodbye Girl was the Oscar-awardwinning actor’s best role.

“Richard was pleasantly surprised,” Karch noted.

“It’s 30-plus years later and I couldn’t imagine a better way to begin the next chapter of Roy Karch Productions than to make this movie,” he said.