NEW YORK — Penthouse Media Group Inc. announced that its wholly-owned subsidiary General Media Communications, Inc. has signed a licensing agreement with NYC-based MSL Sports & Entertainment to be the sole creator and producer of the 2008 Penthouse Desire SuperParty.
Expected to be one of the hottest events during Super Bowl weekend February 3, 2008, this year’s Penthouse Desire SuperParty will be held on Saturday, February 2nd at The Venue of Scottsdale, in Scottsdale, Arizona.
“MSL has contributed to our SuperParty events over the past three years, but this will be the first Penthouse/MSL production from start to finish,” says Tricia Austin, VP of Marketing for Penthouse Media Group.
“We’re pleased that our relationship has grown to this level and we look forward to hosting a memorable event together.”
In keeping with Penthouse entertainment tradition, rapper Snoop Dogg, who stars in the new E! network reality series SnoopDogg’s Father Hood and just released hit single Sensual Seduction, an advance single from his forthcoming album, Ego Trippin’, is scheduled to perform.
Additionally, there will be Penthouse Pets to mingle with, delicious food to be eaten and awesome music to dance to. Tickets for the event – which include an all-night open bar – will cost $1,250 and are available for purchase online via the event’s official Manhattan-based ticketing partner at: thepenthousesuperparty.com, or by calling 646-307-4222.
“The Penthouse Party is always craccin and tha best place to be during Super Bowl Weekend,” says Snoop Dogg. “Snoop and the Penthouse Pets equals a ‘Sensual Seduction’ that’s gonna be tha Life of Tha Party. We gonna be poppin’ bottles at The Venue of Scottsdale on Feb 2nd so come checc out that Bigg Homey! Ugotz2doit – chuuch!!”
“When the Penthouse Desire SuperParty kicks off Super Bowl weekend, the Arizona desert is going to get a whole lot hotter,” says Shawn Garrity, president of MSL. “We’re thrilled to be partnering with a men’s icon such as Penthouse Magazine on this event, and we look forward to working with our official ticketing associate.”