Chicago- [PR Newswire] Playboy Enterprises, Inc. CEO Christie Hefner said the struggling adult entertainment company cannot provide guidance and is in the middle of important transitions. Hefner made the comments during a midday conference call.

“As we’re working through these transitional issues that include both the murkiness in publishing as well as the timing of traction in what we’re doing in digital, we don’t feel we have the visibility to be helpful yet,” Hefner said.

The chief executive said there is “untapped potential” in online and mobile media. She said Playboy plans to revamp its website with changes that will provide “meaningful growth” in the fourth quarter.

The company’s flagship magazine has been hurt by increasing postage, paper and ink costs, Hefner said, and the domestic magazine business remains “extraordinarily difficult.”

The adult entertainment firm is offsetting domestic losses by launching higher-margin international editions, she said. Additionally, the cigarette company R. J. Reynolds is halting all print advertising in 2008, which Hefner said will eliminate about 20 ad pages from Playboy.

Playboy’s American television segment is facing challenges from “intensely competitive market made possible by the advent of on-demand technology.” The competition has led to a decline in market share.

“We’ve seen tremendous pressure on revenues caused by continuing declines in pay-per-view orders as cable operators have all but abandoned that delivery option in favor of delivery-on-demand,” Bob Meyers, Playboy’s president of media, said. “We will fight aggressively for every buy through a strong product lineup and improved scheduling in merchandising.”