Las Vegas- There’s no doubt sex sells in Las Vegas, but you expect to see ads for adult films in the back of a magazine — not splashed across town.

But a Las Vegas-based company has done just that, taking their advertising out of the seedy underbelly of the city.

And these ads aren’t offering girls — they’re asking for them. You’ve probably seen the billboard on I-15 or lining the Strip — co-stars needed, the billboard says.

Wanna make $500? Well, if you call the number on the sign, you’ll know pretty quickly what this gig entails.

Company Voicemail: “We’re looking for people interested in auditioning for an adult production company.”

For $500, you’ll have to get naked and aroused on-camera.

Company Voicemail: “For both one-time ‘Hey, I’m in Vegas, let’s do-something-daring work’ and those interested in making this the start of becoming the next big porn star.”

Adult video company, Bait & Tackle Motion Pictures, has been shooting in Las Vegas for a year. Industry veteran and owner Justin Clouse admits he’s playing on the down economy and people hard up for cash — and counting on the Las Vegas image.

“The benefit of using locals is they’re here, we don’t have to fly them in. We don’t have to bring them back if they go on and do more work. The benefit of using tourists is they’re here and they’re ready to throw caution to the wind,” said Clouse.

The billboards are working. Clouse says 200 people a day call the number and hear the message, but only a few dozen actually go through with the audition.

Clouse tries hard to sell his product, shooting his movies in cool locales like a Downtown Las Vegas studio, a castle in Nebraska, and a private island in Florida.

“We’re not for everybody, we’re just trying to get people to call who want to call, but not have other people that object to,” said Clouse.

But some find the billboards risque, over-the-top, and offensive.

Angela Bradley is visiting from England. “From a woman’s point of view, it’s not what I’d like to see. I think it’s not right because a lot of people come with their kids and what they see is pornography and that’s not right.”

But they are within the boundaries of the Clark County obscenity code. And some tourists seem to shrug it off.

Lucinda Laffey is visiting from England. “As tourists, we kind of expect it. We know that Vegas has that kind of scene about it.”

Randy Pollock is visiting from Texas. “That’s part of the brand of Las Vegas — what happens here, stays here.”

As far as staying here — in this case, it probably won’t. The Bait & Tackle owners estimate 200,000 people see their 12 billboards every day and say they’ve only gotten two complaints — both from locals.