LOS ANGELES, CA – Adult superstar Sunny Leone is set to launch her production company SunLust Pictures and will be doing so in style. With much of the adult film world converging on New Jersey this weekend for the Exxxotica Convention, Sunny and her partners will launch the company at a spectacular after party on Friday September 12th at 10PM at Plumm in New York City .

“We are going to have a blast at the convention,” Sunny says. “Then we’re going to have an even better time at the party. It will be the perfect time and setting to launch SunLust Pictures. ”

Joining Sunny in the SunLust venture is partner Daniel Weber. SunLust will be a full-service production house dedicated to producing the highest quality adult DVDs on the market. With Vivid on board to handle distribution, SunLust is sure to make an immediate splash.

“We are all very excited about SunLust,” says Weber. “Sunny has been one of the top adult stars for a while. Her recent successful crossover into mainstream films has us very excited for this next venture.

Promoted by Noel Ashman and Scott Hockens, the SunLust Pictures launch party will feature DJ Peter Parker and Massi Voto. As a special thank you there will be an open bar from 10-11pm.

“We want everyone to relax and have a good time,” adds Sunny. “So a real happy hour will help loosen everyone up for the great entertainment we have planned for the party.”

Join Sunny in launching SunLust Pictures at Plumm on Friday September 12th at 10PM