Melbourne- This year’s Sexpo exhibition features cultural awareness, charity, politics, porn stars – and hundreds of kilograms of moulded rubber.

Organisers expect up to 70,000 visitors to attend and say the annual exhibition generates $7 million of revenue in Melbourne from interstate and tourists.

The star attraction this year is porn star Jesse Jane, who starred in Pirates, the most expensive porn film ever made.

And a new political party, the Australian Sex Party, was launched by Fiona Patten, chief executive of the Eros Association and the party convener.

Ms Patten says the party will run for multiple Senate seats in the next federal election and she hopes to counteract the “climate of wowserism” promoted by conservative politicians, such as Family Senator Steve Fielding, in Canberra.

While Sexpo’s main focus is on sex toys, sex aids, clothing and pornography, there are also a range of sex-related health and advocacy groups at the trade fair.

A group of chiropractors are on hand to help people assess their back and nerve health.

“We see chiro as not just a pain management issue. The body needs to be maintained to work to its full potential and maximise nerve functions,” the stall manager, who does not want to be named, said.

Other stalls are promoting paintball, topless male waiters, accommodation, art, foot health, and sexual rights for disabled people in accommodation.

“We’re saying – we are disabled and we like sex just as much as everybody else and it is our right,” George Seggie from the Accsex Coalition said.

The coalition want regulations changed so that people who live in hostels are given opportunities to enjoy sex.

They also want brothels made more accessible for disabled people and for prostitutes to be educated in dealing with disabled clients.

The charity Clitoraid is at Sexpo raising money to fund restorative surgical procedures for women who underwent traditional clitoral circumcision in Africa.

The non-profit Clitoraid charity was founded two years ago by the spiritual leader of the international Raelian movement, which believes extraterrestrial beings called `Elohim’ created humanity.

“The money being raise will go towards Pleasure Hospital in Burkina Faso for education and surgery for women to have their clitoris re-built,” the Melbourne spokeswoman for the charity said.

And despite cries that this could be Melbourne’s last Sexpo, the event is welcome to stay in its current venue according to a spokeswoman for the Melbourne Convention and Exhibition Centre.

Sexpo organisers claim their annual and highly popular sex-industry trade fair is being forced out of the convention centre because of complaints.

“We’ve been told that … we may possibly offend a handful of Asian and Middle-Eastern delegates at other events,” Sexpo general manager Rob Goodwin said in a statement today.

However, a spokeswoman for the convention centre says they have received no complaints and would welcome Sexpo back next year.

“We would love to have them back, it is just whether we can work out if the dates are suitable. We have had no complaints that I know of,” the spokeswoman said.