Posted on www.ladirectnews.com: Now that we are fast approaching 2009, the adult entertainment industry is starting to show possible signs of faultier. We already know that the industry in general is shrinking and consumers are tightening the purse strings around their little money bags. Reports that various agencies have been slow maybe some what over exaggerated. Yes it is slower but no slower that it normally is this time of year.

The problem the industry is facing is a decline in production. Costs have gone up forcing many newer companies to shoot less. Of course many other factors are involved with the ever increasing number of girls into the business and other issues such as cancellations (which incidentally cost production companies money) or fees increasing to above $1000.

But the truth is, has the golden age of porn ended? Since the departure of Jenna Jamerson, many do not realize that she kept the industry in the lime light. But now with her back to the industry and the negativity felt towards the business in general, the public simply are not longer interested. You may sit and think that how can one person impact the industry and what has it got to do with anything? Well, look back at when she became the biggest thing in porn 2-3 years ago when every company was booming away.

The key now to success largely draws down to quality. No longer can random Joe and or Joesphine (have to be PC) just build a porno site and expect millions. We now have to work for our money. As history shows in any genre, the weak perish will the strong survive. Evident only in today’s stock market alone.

We need to start getting picky with what we are doing and who we are trying to impress. Remember, it’s not raving reviews or a popularity contest in the porn biz that makes you money. It’s the public’s perception that chooses what works and what doesn’t work. Just cause someone says it is the greatest movie ever made does not make it the best selling.

The adult industry needs to pull together to survive this. The industry, at its current point, is too disorganized and separated into too many pieces with everyone fighting for the same piece of pie. Mainstream films have never done so well this year celebrating some of the biggest box office takings world wide. Are they affected by the shrinkage or the economical down turn? The box office would certainly disagree. A lesson to some extent to be learnt here is that movie business is unified in some way. Could their ever be a Porn Union of some description one day? It’s not impossible.

So as we move into 2009, don’t just sit there are wait for the next big thing and ride off that wave. It may never come unless WE do something.