TEMPE, Ariz. – from www.xbiz.com- The 10th annual Phoenix Forum has come to a close after three days of seminars, networking and the kind of laid-back funfare the show is known for.

Day 1 started with panels and workshops discussing customer retention, affiliate marketing and creating/maintaining international brand recognition. Happy hour at Hooters kicked off the booze fest before the welcome reception began.

Day two of the Phoenix Forum got a gradual start as attendees slowly made their way to the courtyard buffet, sluggish from spending all night celebrating the show’s 10th anniversary.

The day kicked off with a bang, however, when attendees lined up in the courtyard to sign up for XBIZ Speed Networking, vTPF, which took place in the Abbey during an hour of rapid-fire networking, business card swapping, and a lot of chatter.

Those who were not able to make it onto the Speed Networking list can look forward to an expanded and recharged version of the XBIZ-style event at the upcoming XBIZ Summer Forum.

Two tracks of seminars began with an instructional session for companies looking to design and develop better members areas.

Following that was a discussion about emerging technologies, where high-definition content delivery and CDN were two topics of note, with a how-to for developing profitable video-on-demand stores scheduled right after.

The most notable panel discussion today was held in Salon F, where the heads of several of the largest and most successful adult companies spoke to a curious crowd about adapting businesses to fit the current economy.

Among the panelists were XBIZ President and founder Alec Helmy and AVN founder Paul Fishbein, who at opposite ends of the panel table discussed the importance of marketing during tough times and the various noneconomic factors they feel are negatively affecting the adult business.

Webmaster Dodgeball kicked off this evening with a flock of attendees looking forward to watching solo models strip down and get hit with foam balls, while the rest of the crowd headed to the dance-tastic Cock and Tail party, held just below this reporter’s hotel room.

Friday night’s lineup of events includes the Desert Splash Poolside Bash, held by MetroContent, PrideBucks and SexKey, Poker After Hours held by Smashbucks, and the Amateur Bash, sponsored by SpunkyCash.

Day 3 came to a close with Rick Latona’s Domain Auction, which hocked domains including Tits.info, XXX.com with no reserve met, and Boned.com for $2,500, as well as professional services from companies such as 123Resourcing.com, Matrix Content and X2K.

Attendees enjoyed happy hours, Webmaster Dodgeball, free snack shack munchies and a slew of private thank-you dinners during each day of the show. But the most talked-about part of this year’s TPF was how much business everyone made in-between events.

“Even though it was smaller than past years, it was an extremely productive show,” Stockroom.com Business Development Representative Mario Moralez told XBIZ. “I met a lot of new people, one of the best of all.”