It’s practically a contradiction in terms to be talking about porn and intellectual property, however XPT, www.xxxporntalk.com has a thread addressing this issue:

> Taylor Street writes: This is probably a no-brainer , but Im wondering …..If a can of Coke is on the table in a porn scene or the male model has on Underarmour underwear(printed on his waist band) etc. , can the company come after you and run one through litigation. Any war stories……..

Basically, should one keep this in mind while filming

> Dean Wormer comments: What about the Anabolic gang bang scene with the Harley-Davidson motorcycles? Wasn’t Anabolic sued and then agreed to stop distributing the movie?

Also don’t forget about Courtney Simpson and her Arizona State cheerleading outfit. After the company that did that scene got sued they had to blur out the ASU logo from all the pictures as well as the movie.

> Jeff Steward: Yep. Al Borda also got sued by Nabisco back in the day.

> The Butterman writes: I don’t think mainstream mega conglomerates would go out of their ways to send in lawyers to pester the porn industry about non-sanctioned product placement and whatnot.

However I myself have shot some stuff where I had to be careful what was shown and heard during filming, such as non copyrighted music and such, but it’s a different story.