TORONTO – In a struggling industry, promotional tools are more important than ever. Press releases and promotional photos are great, but sometimes it’s nice to go with something bigger. Something life size, even.
That’s where Sexy Standups come in. The cardboard standups are as tall as the real thing and a great marketing tool whether it be for retail, parties or as a special offering for fans. At just $39.95 per standup, they are not only great looking, but affordable.
“The great things is that they don’t actually cost the performer a cent,” Sexy Standups owner Gord said. “They make a percentage off each cutout sold and for performers with a solid fanbase, that can mean a healthy profit.”
Standups retail for $39.95, though they can be resold for whatever price the market can bear. For performers on feature dancing tours and with popular websites, the standups are a fantastic option for fans looking to take home something to remember their favorite performer by.
Sexy Standups currently works with performers like Jenna Haze, Kayden Kross, Amy Reid and Bree Olson and with established photographers like Holly Randall, and also has a deal in place with Chippendales. On the company’s website, sexystandups.com, customers can select by star or by costume. There is also a new cartoon section.
For performers looking to get their own standup, all they need to do is submit a 300dpi image (the company, performer or photographer retain ownership of the image). Sexy Standups will take care of the shipping and cut a check for 10 percent of the net sales. The standups arrive with a single fold and set up instantly.
“For performers feature dancing and doing signings, these are a great item,” Gord said. “I know they certainly demand more than the $39.95 we sell them for on the site.”
While he has limited the standups to sexy images, custom cutouts are available for $200.
“We’re trying to keep it sexy without going over-the-top,” Gord said. “Cleavage, obviously, sells. It’s important to use the colors and poses that work best for the product. We make it amazingly easy for the performer or company to get the standup that is going to work best for their needs.”
For more information on Sexy Standups, visit www.SexyStandups.com or call Gord at 888.664.1818. [email protected]