NEW YORK — Mainstream mobile ringtone website RingtoneBANG.com made a connection with PleasureGo.com, signing with the adult classified website as an advertising partner.

RingtoneBANG.com allows visitors to its website to turn any sound into a ringtone, and is compatible with regular cellphones as well as smartphones such as Apple’s iPhone and Research in Motion’s Blackberry.

Paul Smith, executive vice president of marketing of RingtoneBANG.com, saw a cost-effective way to reach an audience through PleasureGO.com’s advertising partner program.

“Cell phone penetration in the US tops 82 percent, which means that our potential customers can be found in a wide swath of demographics,” Smith said. “As a consumer base, consumers of adult entertainment have been ignored and untapped until now.”

Hank Bomstein, founder and CEO of PleasureGo.com, said he was pleased to be working with RingtoneBANG.com and its forward-thinking management.

“PleasureGo.com is a classified service for personals, swing clubs, strip clubs, web cam sites, adult websites, adult items and we even offer adult business opportunities through the site,” he said. “But what’s lost on many marketers and advertisers is that our consumers have other interests and needs besides adult material — RingtoneBANG.com should be acknowledged for its progressive attitude in courting an adult audience.”

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