from www.lvrj.com – M Resort is suing the operators of a Chinese Web site for trademark infringement and cybersquatting. The federal lawsuit also accuses the China-based site of selling adult content and displaying “provocative” images of women.

M Holdings LLC filed the complaint Tuesday against Chinese resident Hu Mei Li. The complaint also alleges common law trademark infringement, unfair competition, deceptive trade practices and intentional interference with perspective economic advantage. M Resort’s operators are seeking a preliminary injunction against Li’s site, wwwmresort.com and unspecified damages.

The Chinese site provided access to competing reservation services and used provocative pictures of women to attract traffic, according to the complaint. The images attached to the court filing show women in string bikinis in suggestive poses, accompanied by text saying “Slip into something more suitable” and “adult personals.”

The Chinese site has been using the domain name since September of this year, but M Resort has a trademark “federal priority date of Oct. 1, 2007,” the complaint states.