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Playboy Partnering with Mad Men Co-Star on $15,000 retro loveseats

Someone ought to tell Playboy Hi-Fi’s making a big comeback.

from www.suntimes.com – Looking for a $15,000 loveseat with Hugh Hefner’s name on it?

As part of Playboy Clubs Enterprises’ 50th anniversary, the Chicago-based Playboy is partnering with “Mad Men” actor and designer Bryan Batt [pictured] to offer 50 “limited edition” loveseats, each to be hand-signed by Hugh Hefner.

The chairs, dubbed “The Hef,” will cost $15,000 each and will go on sale online at HazelnutNewOrleans.com on Feb. 1, in a simultaneous launch of the loveseats at a furniture trade show in Las Vegas.

Batt, who co-owns with a partner design shop Hazelnut, in New Orleans, and Playboy Clubs bunnies will attend the loveseats’ unveiling, a Playboy spokeswoman said today.

The loveseat is meant to evoke the 1960s era, and are made of mohair with rosewood side panels and down back cushions.

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