LOS ANGELES — It’s no secret that the online adult entertainment industry has been losing sales.

Many are quick to blame easy online access to free content, but another big contributing factor to the rapid decline in sales is that over the years many adult sites have engaged in extremely deceptive billing practices, and once a consumer has been cheated, it is unlikely they will ever join another site again.

Free content sites, in most cases, feature outdated content, and when it comes to adult content consumers demand new material. What’s more, visitors have become aware that free sites frequently install harmful viruses on their computers, therefore free content alone isn’t the only reason for the decline in sales.

In the past few years many so called “Adult Review” sites surfaced on the net. In many cases these sites based their ratings on how much commission they were getting paid. In addition a text-based review is simply one person’s opinion.

They never tested the individual sites by using real credit cards and email addresses, so they weren’t truly able to report the consumer experience. These sites also didn’t filter their user reviews and in turn many of the positive reviews where written by the companies themselves, and the negative reviews where written by the competition.

Earlier this year LiveReviews.com launched an innovative video review site. It is innovative by both adult and mainstream industry standards. By visiting several thousand sites, and using video to record the process of joining, as well as the sites members area, LiveReviews.com became the first review site to provide a video preview of what new members can expect.

By using a unique credit card for each site, LiveReviews.com is able to determine what sites add hidden charges to the customer’s credit card. As a rule, any review site that does not use real credit cards to test adult sites should not be trusted.

LiveReviews.com also informs the consumer of any hidden check boxes that need to be unchecked in order to avoid hundreds of dollars in additional monthly charges. A unique email address is used for testing; in turn LiveReviews.com posts a screenshot of how their email inbox looked a few weeks after they joined a site.