Denver- Celebrated sex educator and award-winning Vivid-Ed film director Tristan Taormino teams up with adult performer Adrianna Nicole to headline the grand opening party for Denver’s new sex toy retailer, Smitten Kitten. The party gets under way at 7pm on Saturday, April 24th at 70 Broadway.

The welcome for Smitten Kitten actually starts with a celebration at 7pm on Thursday, April 22nd (Earth Day), with “ecosexy” giveaways and specials continuing into the weekend and culminating with the party on Saturday. Everyone (18 years of age or older of course) is invited.

Denver’s location is the second store for Smitten Kitten, a multiple award winning, progressive adult sex toy and equipment retailer specializing in the highest quality, safest and smartest selection of products available. The original location has been operating in Minneapolis since 2003.

Smitten Kitten will be selling the movies of Taormino and Nicole at a 40% discount and both women will be on hand to meet fans and sign copies of their DVDs. Taormino has directed Nicole in several films, including AVN-Award winning “The Expert Guide to Oral Sex 2: Fellatio,” “The Expert Guide to Anal Sex,” “Chemistry #4” and “Tristan Taormino’s Rough Sex.” All other merchandise in the store will be available at a 20% discount on all merchandise in the store until April 25th.

Tasty treats and assorted refreshments, including cupcakes by a local organic baker Lovely Confections Bakery, will be served at the grand opening party.

Smitten Kitten creates a welcoming, affirming and education-based sex toy shopping experience for its customers. The diverse and loyal consumer-base has learned to expect hard-to-find, hand-crafted toys as well cutting-edge, sex positive information and resources.

In 2003, the founders of Smitten Kitten formed The Coalition Against Toxic Toys (CATT) a consumer advocacy group that strives to bring awareness and change to the sex toy industry. CATT has built a national reputation for providing information on safe toys and their use. All Smitten Kitten employees are trained in sex education and the store is known for its daily outreach events, working with clinicians, mental health practitioners, and universities. Taormino, Midori, Jayme Waxman and other sex experts are brought in frequently for seminars.

For more information about events or products at Smitten Kitten call 303-962-9520.