NEW YORK — FriendFinder Networks Inc., the parent company of the publisher of Penthouse® Magazine announced today the upcoming opening of the newest Penthouse Club, The Penthouse Club – Myrtle Beach. In a completely remodeled 10,000 square foot multi-million dollar facility, the all new Penthouse Club will be located at 716 Seaboard Street and will feature 2 bars, all new VIP suites and, of course, the beautiful Penthouse Key Girl entertainers.

The Penthouse Club – Myrtle Beach shares ownership and management with The Penthouse Club – New Orleans, one of the mainstays of The Penthouse Club family for the past 4 years.

Mark Allen, operating partner, says, “We all know that New Orleans is famous for the ‘let the good times roll’ lifestyle and we will bring that culture, the famous French Quarter hospitality and a Mardi Gras party every night for all of the residents and visitors of Myrtle Beach and the Carolinas.”

The Penthouse Club – Myrtle Beach marks the second Penthouse branded club owned and operated by Kirkendoll Management LLC. John Kirkendoll, a 24 year veteran in the gentlemen’s club industry, adds, “I believe the Penthouse brand is the most successful club concept in the world today.” Kirkendoll Management is also scheduled to open its third Penthouse Club later this summer.

Jeff Stoller, Director of Global Club Licensing for Penthouse, says, “The new Penthouse Club – Myrtle Beach is not only a terrific new club, but it is also important because so many people visit Myrtle Beach and return home to talk about their experiences. We are confident that The Penthouse Club will be a positive part of that experience.”

The Penthouse Club – Myrtle Beach is scheduled to open June 1, 2010.

About Penthouse:

Globally recognized as a premier adult entertainment and lifestyle brand, Penthouse is part of FriendFinder Networks Inc. (www.FFN.com), a leading internet-based social networking and multimedia entertainment company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites. In addition, the FriendFinder Networks family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men’s lifestyle magazines.