I’d put this story in the media whore category- an offer with little substance to back it up.

From www.marketwatch.com – The parent company of Penthouse Magazine, FriendFinder Networks, plans to make an offer for Playboy Enterprises Inc., The Wall Street Journal reported Monday on its website, citing FriendFinder’s chief executive.

The offer comes after Playboy’s Hugh Hefner offered $5.50 a share to take the company private. Playboy shares closed Friday at $3.94 a share. “We’ve had an interest in Playboy for a very long time and we’re looking at an alternative proposal,” FriendFinder Chief Executive Marc Bell told the Journal.