CHICAGO – Playboy Enterprises, Inc. (PEI) today announced the appointment of Lorna M. Donohoe to the newly created cross-divisional position of senior vice president, global strategic marketing.

In her new position, Donohoe will be responsible for the development and execution of marketing programs designed to enhance global awareness and impact of the Playboy brand. She will report to PEI President Alex Vaickus.

“Our goal is to transform Playboy into a brand management company, and this new position will help further that critical initiative,” Vaickus said.

“Lorna has a unique blend of global experience and creativity, which, combined with her passion for the Playboy brand, make her the ideal candidate to effectively position Playboy in the marketplace. She already has successfully developed a series of collaborative events and initiatives with a range of international partners, and her new responsibilities will provide a global platform for her talents.”

Donohoe most recently served as Playboy’s division vice president of retail marketing and merchandising. In that role, she was responsible for partnerships and relationships with a number of major retailers and brands. After joining Playboy’s public relations department in 1998, Donohoe assumed increasing responsibilities in the company’s Licensing Group. She began her career in Dublin before moving to New York in 1995 to join Conde Nast Publications as corporate business coordinator.

A native of Ireland, Donohoe was recently named one of the most influential Irish American business women by The Irish Voice. She attended the College of Technology in Dublin and the University of Konstanz in Germany.

Donohoe will be based in PEI’s Los Angeles office.