BARCELONA, Spain — Private Media Group, Inc. a worldwide leader in premium quality adult entertainment content, today announced that the 2010 Annual Meeting of Shareholders of Private Media Group, Inc. previously scheduled to be held on Thursday, November 18, 2010, at 2:00 p.m., at the Company’s U.S. principal executive offices located at 537 Stevenson Street, San Francisco, California 94103, will instead be held on Thursday, November 18, 2010, at 6.00 p.m., local time, at the principal executive offices of the Company in Barcelona, Spain, located at Calle de la Marina 16-18.

Only shareholders of record at the close of business on September 23, 2010, are entitled to notice of and to vote at the Annual Meeting or any adjournment thereof. A list of the shareholders entitled to vote at the Annual Meeting will be available for examination by any shareholder for any purpose reasonably related to the Annual Meeting during ordinary business hours in the office of the Secretary of the Company during the ten days prior to the Annual Meeting.

All shareholders are cordially invited to attend the meeting in person. The change in location of the Annual Meeting will not affect the validity of any proxy previously executed by a shareholder in connection with the upcoming meeting or require a shareholder to submit a new proxy.