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Industry bosses on porn in 3D: “3D is great for mainstream audiences, but it’s not for porn just yet,”

from www.3dtvwatcher.co.uk – When it’s a matter of a new technological development coming onto the market, one can say the case has usually been that if the porn industry has done it, the rest will follow.

It’s already happened with things like online payments, secure web browsing and switching to high-definition video, Blu-ray and DVD.

Will it be the same with 3D?

“Just because you can doesn’t mean you should,” said chief operating officer at Digital Playground, Farley Cahen [pictured], at the 2011 Adult Entertainment Expo in Las Vegas.

The porn studio is one of the biggest in the world, having invested large sums on movies like Pirates 1 and 2, Top Guns and Body Heat.

“At the moment 3D porn isn’t Avatar. It’s great for mainstream audiences, but it’s not for porn just yet,” Cahen added.

The main concern reverberating throughout the industry is that 3D is just not viable in technological terms at the moment.

As Cahen points out there are not many people who have 3D TVs in their bedrooms, which is the usual place for watching such movies, much less viewers willing to wear 3D glasses while lying in their beds.

Producer Matt Morningwood at Pink Visual, another big player in the porn industry, holds a similar view, saying that filming these movies in 3D poses quite a lot of limitations to those holding the cameras.

“To film in 3D you have to be about 12ft away to get the best effect, and that’s not good for porn,” he said.

“At the moment it’s too much headache for not much payoff,” Morningwood added.

Despite these difficulties, there are still quite a lot of 3D movies being produced by other studios like Funky Monkey Movies, for example, which has released 12 3D movies last year alone, and two new ones expecting to come out every month in 2011.

Ron Goldberg, producer at the studio, comments on the leading role that the porn industry has when it comes to new developments in the tech world:

“We innovate technology. 3D isn’t the future, it’s the now,” he said.

Even the porn bosses, who are weary of using the 3D format, agree that once it becomes possible to film in 3D with one camera device, rather than a large rig, and to view the movies without the 3D glasses, it will be a matter of time until the porn industry takes over the third dimension.

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