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Adult FriendFinder Files to Go Public Again

We could tell you a couple of stories about Adult FriendFinder and probably will on www.adultcybermart.com

from www.techcrunch.com – More than a year after cancelling its IPO, citing terrible market conditions, FriendFinder this morning announced that it has filed an amendment to the Registration Statement on Form S-1 with the SEC in connection with a re-launch of its proposed initial public offering.

The company says it intends to use the net proceeds of the public offering to repay a portion of its existing indebtedness.

Imperial Capital and Ladenburg Thalmann & Co. serve as joint bookrunners for the offering.

Florida-based FFN (formerly Penthouse Media Group) operates sites like Penthouse, Adult FriendFinder, Bondage.com, Cams.com and BigChurch.com and many more.

The company originally filed a registration statement with the Securities and Exchange Commission back in December 2008, hoping to raise $460 million in the initial public offering at the time (this was later adjusted to $220 million).

Penthouse acquired Adult FriendFinder in December 2007 for approximately $400 million.

The company recently set up a new subsidiary called FriendFinder Ventures to focus on partnerships and investment opportunities in online, gaming, mobile and software companies.

from www.venturebeat.com – FriendFinder Networks, an internet holding company for some of the most popular dating and adult-oriented websites in the world, including FriendFinder.com, AdultFriendFinder.com, and Cams.com, has filed to go public for second time.

The company plans to use the proceeds to pay back part of its debt.

The company initially attempted to go public in 2008, aiming to raise $460 million, and later reducing that amount to between $200 and $240 million, but its plans were eventually sidelined due to a weak market. According to the company, “based on market conditions, it has chosen not to proceed with its planned initial public offering at this time until market conditions improve.”

The company is owned by Penthouse, which purchased it in 2007 for approximately $400 million.

Based in Florida, the FriendFinder Network was founded in 1996 by Andrew Conr. Including all of the websites, the company has a total worldwide membership of more than 100 million people.

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