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from www.tmz.com – A good friend of Larry Flynt’s — and a longtime employee of Hustler — was killed in a hit-and-run accident Monday morning … and now, Flynt is offering $10,000 to anyone who can help track down the killer.

A rep for Hustler tells TMZ, the victim — a man named Larry Hughes — was crossing the street in L.A. when a white Ford Mustang ran him over … and then sped away from the scene. Hughes was rushed to a nearby hospital where he later died from his injuries.

The rep tells us, “It is unconscionable that a human being could strike a man down and simply drive away … We are committed to helping to find the person responsible and seeing that he or she is brought to justice.”

In addition to offering a reward, Flynt is urging anyone with any information to contact the LAPD stat.