During an AEE seminar at the Hard Rock this past week, AVN managing editor Steve Javors conducted a panel featuring John Stagliano of Evil Angel, Jules Jordan of Jules Jordan Video, Allison Vivas of Pink Visual and Kelly Holland [pictured] from Penthouse.

Holland announced that Penthouse would be exiting the DVD business at the beginning of this year.

Javors asked why Penthouse would abandon a format that was still somewhat relevant.

“I don’t understand the DVD business,” said Holland, adding, “The brand was never strong in DVD. We’re not gonzo or parody. I actually made a crucial error when someone pitched a parody to me a few years ago.”