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from www.cnet.com – This may well make your day.

At least, that’s what PETA — the organization created to remind you that animals are people — would like.

For, never fond of being retiring, People for the Ethical Treatment of Animals has launched its brand, um, spanking, new .xxx site.

It is clearly intended to appeal to animal desires.

The first thing you see when you arrive on its home page is a true legend of pornography, Ron Jeremy. With his clothes on.

Actually, that probably isn’t the first thing many will see. For, just to his left, appears Sasha Grey, who is wearing rather fewer clothes, something that feels slightly sexist.

Naturally, the organization wants to use all the sexual triggers it can to lure you into its always recondite message. Which is, I think, “animals are good, people are bad.”

Thankfully it makes no excuses for using sex to attract people to its images of dead, bloodied chickens (at least I think that was a chicken.)

It explains on the site that its enemies are “wealthy industries and corporations.”

Such an unequal battle means that it must burrow into humanity’s baser interests. As the site says: “Typically, our racier ads, protests, and stunts seem to get the most attention, often reaching millions of people, but that’s certainly not all we do.”

It certainly is not. However, I feel sure that some will feel a little perturbed at what they see on clicking tags like “Hardcore Videos” and “Sex Tips” — though it is heartening to know that nuts and pumpkin are beneficial to sexual performance. (It doesn’t say roast beef isn’t, though.)

Some will surely be moved by Jenna Jameson railing against the mere concept of a Happy Meal that involves a chicken.

More, perhaps, will be intrigued by the site as a gateway to go naked at an animal rights demonstration.

There may be another group of people who will hope that this site in an enormous success — everyone else who has a .xxx site.

Thus far, there seems to have been a marked lack of excitement about the new domains. An analysis last month offered that only 61 of the top 1 million domains have the xxx suffix.

I feel sure that, even this week, PETA.xxx will be challenging Casting.xxx (which wafts around the 51,549 mark) as the most visited .xxx site on the Web.

*Watch the clip at www.peta.xxx