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Robin Quivers Gets Daytime Deal

For those who’ve toiled long and hard in the mainstream and not made it, you need only examine the right place, right time career of Robin Quivers to decide upon an appropriate course of suicide. Now you have even more good reason.

New York- Robin Quivers, the long-time sidekick of radio’s Howard Stern, has landed a new gig: daytime TV talk host. Quivers has signed a deal with Sony to develop a one-hour show that could hit screens as early as next fall.

“I’m really excited about this opportunity and have always enjoyed my daily interaction with audiences,” Quivers said in a statement. “I look forward to extending that role with daytime television audiences.”

Quivers will stay on with Stern while she’s developing the show, but whether she could do the talk program and Stern’s daily radio show is unknown.

Stern, whose contract with Infinity Broadcasting expires in December 2005, recently signed a $500 million deal with Sirius Satellite Radio. But industry insiders have speculated that he could wiggle out of his Infinity contract early.

Quivers was said to be contemplating a talker a few years ago, but had her hands full with her radio job.

With more than 10 million listeners a week tuning in to “Stern,” Quivers is already a household name. And compared to the current crop of daytime talkers, Quivers would bring an “edge” to the field, said Bill Carroll, director of programming for Katz Television Group.

“You’re looking at someone who, at least by association, is controversial,” said Carroll.

Quivers also has a dramatic history that’s all her own, including being molested by her late father and battling depression, a saga she documented in her autobiography, “Quivers: A Life.”

A Quivers talk show could bring in the younger audience that advertisers covet, said Carroll.

“The content could be potentially controversial,” said Carroll, “which means that it would be aimed at a younger audience. And look at Stern’s overall success with the young male audience – which I think also brings with it the young female audience – these things are all pluses in positioning the show.”

 

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