Porn Valley- As the holiday season fast approaches, Nicole London and Dwight Heim continue their reign of terror throughout Porn Valley. I got a call from a saddened and slightly wiser Sports Swami Tuesday night telling me that London had just scrooged him on a sponsorship deal of his Friday program. Swami’s billing and London’s apparently ignoring which is London’s standard m.o. these days. Swami then had to admit that Uncle Gene was right.

When he told me a couple of months ago that he was taking on London as a sponsor, I told Swami to be sure he got his money. Swami didn’t get his money and, once again, London walks away from the table grinning.

“Gino don’t lie,” I told Swami. “My advice to my son Chris was make sure you get your money.”

“I know. I just feel bad for you,” says Swami. I told Swami to pay it never no mind that I wasn’t through with London by a longshot, that her days are numbered.

“It’s the principle of it,” he says.

“She is just blatant about this shit,” I tell Swami. “Christ almighty, you want to do this to people who can put the word out there that you’re scum? You’re going to chance that? And she did. The thing that pisses me off is that I was constantly nice to her throughout this whole situation. Listen, can we resolve this? Can we clean this up? And I always got the yeah-yeah. Didn’t you get the check? Didn’t you get the check?”

“I know,” said Swami. “I just got an e-mail from Wayne Hentai finally saying, due to our limited budget, we’re not interested in doing the show. That’s why I’m not going through him to get to Mercenary Pictures. I’m going to try to deal straight with Lexington Steele.”

[BTW, from now on I refuse all press releases from Hentai. So the companies that are not seeing their stuff being posted can blame Hentai for his misadvised affiliations with the deadbeat company Outback Productions.]

Swami was also quick to point out that Ben English pays on time and that’s that. “And Liz Starr [another Swami sponsor] paid everything in advance. Ugh, I am so pissed [regarding London, that is].”

Swami was also wondering what the deal with Video Team was having put out a feeler. “I’m hearing that they’re no longer with us.” Swami said if the stories were true it was a shame because Video team was one of the few companies dealing strictly with African-American talent.

“There’s a perception out there that this is a multi-billion dollar industry. There’s a lot of companies out there either bouncing checks or just getting by,” I tell Swami. “As I can see it, it’s the talent that are making out the best. But some companies are scrambling to pay their bills. The big shake out is coming. I’ve been saying that all along but it’s getting closer and closer to that.”

Swami says he continues to look for sponsorship. He gave me a couple of names. One of them is a BIG company. They’ve been crying poverty to Swami. I tell Swami they’re full of shit. Maybe if their GM wasn’t pocketing so much money from their budgets they’d have some left over. Another company he mentions, I give a thumbs up too. Very decent people. Swami tells me they can’t do it just now.

“At least they’re being honest,” he states. Swami’s also being told by some companies that he has to prove his staying power untill they’ll consider him for sponsorship. Swami tells me about another guy he’s sent a feeler to. “Deadbeat,” I told him. “I’ve already gone down that road. Forget him. Deadbeat.”

“I may have to start focusing more on websites,” Swami tells me, asking for suggestions.

“I am in the same boat as you are,” I tell Swami. “I’ve dealt with a lot of clowns. And that’s one of the reasons why I’m going on my website and am beating up on certain people. I’m tired of dealing with clowns and am now sending out a message that bullshit packages will no longer be accepted at this post office.”

Swami said he can’t do that, which is understandable.

“But it serves me well. People love the train wrecks and the traffic accidents,” I comment.

Swami says he hears great things about Jenna Jameson. “Love her or hate her, she’s honorable.”

On another note, Swami tells me that he got turned down by Alana Evans to come back on the show. I asked why that was.

“I brought up the whole flaking bit,” he says. “When you have to compete against KSEX or Pamela Peaks, if I’m meaner, then people aren’t going to come on.”

“In what sense are you competing with Pamela Peaks?” I ask. “Are you doing a cooking show now?”

“People will go on Pamela’s show because she will not criticize people.”

“Have you seen the way John West cooks spaghetti?” I ask.

“Pamela does a great job,” says Swami. “She’s a one-woman marching band and gets everybody. But my show is a bit of a mix. By the way, you’ll like the Nina Hartley interview [coming up this Friday]. I asked her every question. She did a fantastic job. She saved my ass big time with 42 minutes worth of an interview.”

Swami admits having made some mistakes in the past and giving some girls more time than he should have. I asked him where the hell he came up with Malora Malone.

“I wanted to jump into my computer and beat the fuck out of her,” I comment. “She claimed to be John Kerry’s lover. What a whack job. Even Jenna and Sunset Thomas wrote that they never heard of this broad. [Malone was amply name-dropping the two throughout her interview.]

“This was the most obnoxious woman I have ever heard you interview. You should have seen the e-mails I got. People were basing their comments on just the re-cap I offered and were commenting as much. They were saying who the fuck is this broad. Where the hell did you come across her?”

Swami said he started a campaign of e-mails during the summer and found Malone that way.

“Did you reel one in. Christ almighty.”

“I got people talking about it,” says Swami.

That’s a fact.