Hillsborough, NC — www.AdamAndEve.com, the award-winning site of adult industry giant Adam & Eve, is pleased to announce the launch of its mobile website, compatible with iPhone and Android devices.

“This project is a key initiative for the company to increase availability and convenience for its customers,” explains Chad Davis, Marketing Director for Adam & Eve.

“We are excited to time the launch just before the holidays… historically the busiest time of the year for us.”

“Our customers have become mobile — whether for business or pleasure — and our goal is to be as accessible to them as possible and provide a consistent and positive experience for them, regardless of how they choose to shop. We envision mobile becoming a core channel for our business in 2012, and this is a first step in catering to these customers whenever, wherever, and however they want to engage with us.”

The Adam & Eve mobile Web store provides comprehensive features for shoppers that are optimized for their mobile phones, such as:

• Ability to browse and search across the entire site

• Rich product descriptions and full-color images

• Mobile optimized checkout

• Read/Write reviews

• Support of all offer codes

• Click to call

• Order tracking