LANCASTER, Texas (CBS) ― At first glance, it looks like a cartoon character. But a closer look reveals something much more revealing. A billboard along Interstate-35 in Lancaster is packing quite a sexual punch and some North Texans aren’t amused.

The billboard was put up by the companies Condoms to Go and Sara’s Secret. Both stores feature adult toys, lingerie and movies.

It features a cucumber with cartoon eyes and a mouth. The billboard reads “stop vegetable abuse.”

The locally-owned adult stores are asking potential customers to consider alternative adult devices.

Employees of the stores say they’ve received several complaints since the billboard went up last week.

The campaign started from a television commercial (WARNING: Ad contains mild adult content.) that airs late night on cable TV. The television ad also features a moving cucumber looking for a place to hide. The spot ends with the message, “stop vegetable abuse.”