ASACP, the Association of Sites Advocating Child Protection, is an adult industry nonprofit dedicated to child protection efforts, founded in 1996.

How does ASACP help combat child pornography?

ASACP collects details on suspected child pornography reports and sends verified "Red Flag" alerts to agencies like the FBI, NCMEC, and European CSAM hotlines. It also provides tools such as a list of banned words and phrases to filter problematic content.

What is the Restricted To Adults (RTA) labeling program?

The RTA labeling program, funded by the ASACP Foundation, partners with content-filtering software to provide free and effective protection against age-inappropriate content for parents, institutions, libraries, and schools.

ASACP Marks 30 Years of Child Protection, Tipline Success

Q: What is the ASACP Tipline?

The ASACP Tipline is an internationally recognized service that allows web administrators and the public to anonymously report suspected child pornography, which has received over 1.3 million reports since its inception.

ASACP, an adult industry nonprofit, celebrates 30 years of child protection, operating a Tipline that has received over 1.3 million reports.

LOS ANGELES – The Association of Sites Advocating Child Protection (ASACP), an adult industry nonprofit, is marking its 30th anniversary in August 2026. Since its founding in 1996, ASACP has operated an internationally recognized Tipline, receiving over 1.3 million reports of suspected child pornography.

Three Decades of Child Protection Efforts

ASACP was founded in 1996 by Alec Helmy, who is also the founder and president of XBIZ. The organization was initially known as Adult Sites Against Child Pornography. In 2005, it changed its name to the Association of Sites Advocating Child Protection, while retaining the ASACP acronym. This change reflected an expanded mission and the adult industry's ongoing commitment to child protection.

The ASACP Tipline has been in operation since 1996, allowing web administrators and the public to anonymously report suspected child pornography. The organization collects details such as a site’s IP address, hosting and billing providers, ownership, and links to other sites. Verified "Red Flag" alerts are then sent to agencies including the FBI, the National Center for Missing & Exploited Children (NCMEC), and European CSAM hotlines. ASACP has upgraded its Tipline infrastructure over the years to gather more precise data on reports, aiding in monitoring the prevalence of CSAM and assessing the effectiveness of its efforts.

The Tipline is supported by the ASACP Foundation, a 501(c)(3) charity and sister organization. The ASACP Foundation also funds the Restricted To Adults (RTA) labeling program. This program partners with content-filtering software to provide parents, institutions, libraries, and schools with free and effective protection against age-inappropriate content. Donations to the ASACP Foundation are tax-deductible for U.S. businesses and may offer tax benefits to international operators.

In addition to its CSAM Reporting Tipline and RTA meta label, ASACP provides digital media companies with market-specific Best Practices, a formalized Code of Ethics, and tools such as a list of banned words and phrases commonly used in CSAM web searches. This list is available in 25 languages and functions as a plugin for adult search engines, tube sites, and other platforms that rely on user-generated content. It helps to filter out problematic content from user inputs before it appears on sites, offering proactive tools for businesses to protect children.

Industry Engagement and Partnerships

ASACP maintains relationships with the adult entertainment industry, participating in various events to share its expertise and resources. The organization fosters connections with industry leaders, regulators, and stakeholders through networking, panels, seminars, and workshops. These events, which span the globe, allow ASACP to reach decision-makers who can take steps to protect children from age-inappropriate materials. Event organizers provide support to ASACP, including complimentary admission and assistance with accommodations, travel costs, and other resources, enabling the association to maintain its presence. Other industry players organize events or launch promotions, donating a portion of their sales to support ASACP. Some companies offer discounts on their products and services to ASACP members and sponsors. DialXS is ASACP’s Exclusive Travel Sponsor, which has enabled the association to attend numerous events it would not otherwise have been able to.

ASACP also builds bridges beyond the adult entertainment industry, leveraging its mission, reputation, and success to protect at-risk youth. This outreach includes global law enforcement and regulatory agencies such as the FBI, U.S. Customs, Ofcom, and Interpol. It also extends to the Financial Coalition Against Child Pornography, which includes major financial institutions and stakeholders like AOL, American Express, Bank of America, Chase, Citigroup, Discover, Visa, Wells Fargo, and Yahoo. Beyond U.S. borders, ASACP works to reshape the U.K.’s digital media landscape by collaborating with regulators on various issues and liaising with global NGOs. These relationships strengthen industry advocacy and help coordinate child-protection efforts across jurisdictions.

Organizational Structure and Future Outlook

ASACP's staff includes Executive Director Tim Henning, who has been with the organization since its founding, and Operations Director Erege Macis. Fundraising Director Michelle Marriott, Systems Manager and Developer Tanguy De Courson, and Digital Media Analyst and Writer Stephen Yagielowicz are also part of the team. The work performed by this group often exposes them to the realities of CSAM, which can take an emotional toll.

Over three decades, ASACP has adapted to technological changes, from the early web and desktop publishing to social media, user-generated content, smartphones, streaming platforms, artificial intelligence, and modern age assurance regulations and systems. The association's mission has remained consistent despite these evolving tools. A recent factor impacting ASACP's mission is the rise of AI and generative content, which has been used to produce CSAM. This has led to a surge in Tipline reports and an increase in hacking attempts. ASACP aims to continue working with industry, regulators, and supporters to help keep children out of and away from age-inappropriate materials for another 30 years.

ASACP can be visited online and on X.com. Tim Henning can be contacted at [email protected].

Key Facts

ASACP was founded in 1996 by Alec Helmy, founder and president of XBIZ.
The organization has received over 1.3 million reports of suspected child pornography through its Tipline since 1996.
In 2005, the organization changed its name from Adult Sites Against Child Pornography to the Association of Sites Advocating Child Protection.
The ASACP Foundation, a 501(c)(3) charity, supports the Tipline and funds the Restricted To Adults (RTA) labeling program.
ASACP provides digital media companies with Best Practices, a Code of Ethics, and a list of banned words and phrases for CSAM web searches, available in 25 languages.
The organization collaborates with law enforcement agencies, financial institutions, and global NGOs, including the FBI, NCMEC, AOL, American Express, Bank of America, Chase, Citigroup, Discover, Visa, Wells Fargo, and Yahoo.