From www.radionetherlands.nl- Beate Uhse, the German sex empire that is now largely in Dutch hands, says a publicity campaign is needed to attract more foreign tourists to Amsterdam’s Red Light District, reports Dutch daily Het Parool.

The company, that sells sex toys, lingerie, clothing and pornography, claims Project 1012 has severely damaged its business.

Project 1012, named after the postal code of the Red Light District, is an attempt by Amsterdam City Council to curb criminal activities in the area, such as illegal prostitution and money laundering. It involves the closing of dozens of window brothels.

Beate Uhse owns ten shops in Amsterdam, most of which are located in the sex district. CEO Serge van der Hooft said that the area has been a major tourist attraction. “But these days many foreign tourists seem to think that the Red Light District is no more.”