On 11/11/11, at 11am CamContacts reaches 11 years in the live chat business.

To celebrate, the company is holding a special contest for all chathosts and viewers. The 11th Anniversary Fiesta(live 9Nov, 00:00 GMT)is offering the chance to win a prizes worth $111,111.11 by playing the site’s interactive game – available for viewers and chathosts alike – Take Your Pick.

The 11th Anniversary promotion also takes the opportunity to look back at the achievements that CamContacts has made over the past 11 years. These include being the first to release the flagship site on the iPhone and Android-enabled devices without the need for an app, pioneering the interactive promotions for both chathosts and viewers and forging ahead creating sites for partners.

A senior spokesperson from CamContacts said: “This birthday, we wanted to give our chathosts, viewers and potential new users something really big they could take part in. The $111,111.11 prize value certainly delivers on that score. Looking back at the achievements for CamContacts is also a great way to remind everyone that we pioneered from day one, and will continue to do so for the next 11 years.”