Biird has initiated a campaign to distribute gifts to staff members of its retail partners across Europe and North America throughout September. This initiative, coordinated by Gisele International and Biird's North American distributors, aims to provide Biird products to eligible retail staff.

Campaign Details and Eligibility

The campaign, launched on September 9, 2026, was announced by Tom Grayson. It allows every retailer stocking the Biird line, excluding accessories, to offer a Biird product of choice to their staff members. Each staff member can select a product valued up to €120 or $120.

Retailers ordering directly from Biird will receive the products for free with their orders. Those ordering through a distributor will be provided with a coupon code, redeemable on the Biird website. The initiative was coordinated by Gisele International, working with Biird's exclusive North American distributors, Nalpac/Entrenue in the U.S. and Landco in Canada.

Eligible participants include in-store sales teams, home-party brand ambassadors, and online listing or marketing staff. To qualify, retailers must have purchased a Biird toy between August 2025 and August 2026 across Europe, the U.S., and Canada. Lisa Sananes, co-founder of Gisele International, stated that the campaign was "overdue." Sananes also noted that retailers who provide visibility and trust Biird with their customers' satisfaction are part of Biird's story.

Sananes further commented on the Biird range, highlighting its quality, design, shapes, and materials. She expressed a desire for staff to experience the products firsthand, across an inclusive range designed for various types of pleasure, from introductory to more exploratory designs. This firsthand experience, according to Sananes, can transform a recommendation into a genuine one.

For additional information, Biird.co can be visited. For B2B inquiries, contact [email protected].

Biird Product Line and Features

Biird offers a range of products, some of which have been featured in press. On July 29, 2024, a publication described a Biird product as a "perfect vibrator for beginners," noting its packaging with illustrations for use. Another article on September 3, 2024, highlighted a Biird toy that offers suction, vibration, and mood lighting. Reviewers reportedly displayed pictures of this product on their bedside tables, suggesting its discreet appearance.

On January 3, 2024, a publication mentioned Biird's "pebble vibrators." One such product was described as doubling as a clit vibrator, with a top that functions as a clit sucker vibe and a ribbed base that can be used independently or simultaneously. This product can also be used hands-free, and its charging base serves as a mood lamp.

Industry Context and Related News

The adult industry has seen several other developments around the same time as Biird's campaign launch. On September 9, 2026, Xgen Products named Blanca Estrada-Gonzalez as its new Latin America account representative. Male Power expanded its "So Comfy" collection of men's underwear on the same date. Orion Wholesale introduced four new devices from its "Cuties" vibrator collection, also on September 9, 2026.

Earlier, on September 8, 2026, Lovense and adult game studio Tiny Secret Games launched a Lovense store within the "Snapshot" virtual world. Lightning Star World debuted its new Casey Kisses Collection, including a stroker and dildo, on September 8, 2026. Dr. Tush signed a Canadian distribution deal with EP Products on the same date. The 2026 XBIZ Amsterdam Conference schedule was announced on September 7, 2026, with the event set to take place from September 10-13 at Passenger Terminal Amsterdam.

Electric Novelties appointed Rob Phaneuf as vice president of sales and marketing on September 4, 2026. Beisar debuted its new Black-White Faunus thrusting fantasy vibrator on September 4, 2026. Eldorado Trading introduced the new Dr. Tush line of anal plug sets on September 3, 2026.

It is important to note that "Bird," a shared micromobility operator, reorganized into a new company named Third Lane Mobility after filing for Chapter 11 bankruptcy in December, as announced on April 8, 2024. This "Bird" company also offers partner programs for agencies and resellers, processing email, SMS, and payments. This entity is distinct from "Biird," the adult industry company.

Key Facts

  • Biird launched a partner appreciation campaign on September 9, 2026.
  • The campaign provides Biird products up to €120 or $120 to retail staff in Europe and North America.
  • Gisele International coordinated the initiative with Nalpac/Entrenue (U.S.) and Landco (Canada).
  • Eligible retailers must have purchased a Biird toy between August 2025 and August 2026.
  • Lisa Sananes, co-founder of Gisele International, commented on the campaign's purpose.