CHATSWORTH, Calif. – Pure Play Media announces the appointment of Bill Rix to the position of National Sales Manager.

Previously, Rix was Director of Sales and Marketing for online adult industry giant Danni.com and also spent time at hardcore adult entertainment company Elegant Angel. Rix moved to adult two years ago after working in the music industry for over 18 years, holding positions at Elektra Records/Warner Music Group, Skaggs Records, and independent record label KOCH.

In his new role Rix will oversee all sales & marketing activities for the company’s distributed studios — “Pure Play Media represents the finest studios in the industry, and I’m very excited to have the opportunity to work with all of them”, Rix said. “I also look forward to working closely with our customers to find ways to maximize sales in an ever-changing marketplace.”

Pure Play President Mike Santiago said, “Bill’s extensive background in sales and marketing, both in adult and in mainstream, as well as the energy and dedication he brings to the job every day, makes him a perfect fit for the position. His product knowledge, enthusiasm for selling, and customer relations are exceptional, and he is on top of today’s evolving technologies.”