GARDEN CITY, N.Y.—Wellness brand Blush has introduced Rowen, an AI-powered ride-on dildo, to its EnLust by Blush collection. This new product, launched on September 17, 2026, combines a life-sized, hands-free physical form with an interactive AI experience.

Rowen: Bridging Digital and Physical

Rowen is described as a life-sized, realistic ride-on dildo with a torso. Its design focuses on a realistic feel and an interactive AI experience. The product features a shaft that "guides every movement" and a ribbed anal opening intended to provide "extra texture and sensation." It is constructed from Ultra Soft X5 Plus TPE with SensaFeel dual-density construction, aiming for a firm core and soft surface to emulate a true-to-life feel. Blush states Rowen is 100 percent body-safe.

The physical specifications of Rowen include an 8.5-inch shaft with 6.25 insertable inches and a width of 1.5 inches. The torso measures 11.5 inches long, 10 inches wide, and three inches high. Weighing nine pounds, the product is designed to remain stable for hands-free use. A FlexiShaft core allows it to bend and hold firm in various positions. The complete kit includes the torso, one vibrating bullet, and a variable-speed remote control for variable-speed sensations.

The AI experience for Rowen is unlocked via a scannable code located inside the product packaging. This code provides "a chance to meet Rowen" and access the full AI experience. Verna Meng, CEO of Blush, stated that AI has changed how people explore connection and fantasy, and that Rowen bridges the digital and physical worlds, turning personalized on-screen experiences into a new physical form.

EnLust Collection Expansions

The EnLust by Blush collection has seen multiple expansions, integrating AI technology with physical products. Prior to Rowen, Blush expanded the EnLust collection with three new AI manifestations: Sabrina, Emma, and Georgia. These additions joined existing models such as Alyssa, Destini, and Molly. The EnLust collection aims to provide a dual-layered consumer experience, combining physical stimulation with a software-driven fantasy element.

Products within the EnLust collection, including Sabrina, Emma, and Georgia, are constructed from ultra-soft X5 Plus superior TPE. They feature deeply ribbed internal canals and are designed to be self-lubricating, activating with water or saliva for a natural glide. These products also include a dedicated vibrating bullet for amplified stimulation. Scannable packaging for these items unlocks an exclusive visual gallery for each AI entity, intended to deepen physical immersion.

Other products in the EnLust by Blush collection include the Alyssa AI Male Masturbator, Tasha AI Male Masturbator, Molly AI Male Masturbator, and Destini Vibrating AI Male Masturbator. These products are also made with X5 Plus material and feature various internal textures and designs, some including vibrating bullets. The EnLust Dream Girls of A.I. series also includes the Blush EnLust Dream Girls of A.I. Candice Squeezable Stroker.

Wholesale Information

For wholesale orders and additional information regarding Rowen and other EnLust products, inquiries can be directed via email to [email protected].

Key Facts

  • Blush introduced Rowen, an AI-powered ride-on dildo, to its EnLust by Blush collection on September 17, 2026.
  • Rowen is a life-sized, hands-free ride-on dildo with a torso, featuring a ribbed anal opening and a FlexiShaft core.
  • The product is made from Ultra Soft X5 Plus TPE with SensaFeel dual-density construction and weighs nine pounds.
  • The AI experience for Rowen is accessed via a scannable code inside the packaging.
  • Blush CEO Verna Meng stated that Rowen bridges digital and physical worlds for personalized experiences.
  • The EnLust collection also includes AI-driven masturbators such as Sabrina, Emma, Georgia, Alyssa, Destini, and Molly.