WILMINGTON, Del. —  Cherry.tv launched the first of its “Seasonal Events” series on Wednesday, with the debut of “Season 1 — The Cypress Dragon’s Serenade.”

Each upcoming season “promises a unique theme, exclusive rewards and an engaging experience for models and fans,” a rep explained.

Head of Marketing Jolene Louw said, “We’re thrilled to kick off something special in 2024. ‘The Cypress Dragon’s Serenade’ marks the beginning of our Seasonal Events and our aim is to keep things fresh and enjoyable for our community by introducing further elements of gamification.”

During Season 1, the company is offering rewards including over $60,000 in cash prizes for the top 24 models — with special cash prizes for new models — along with 49,250 tokens for the top 24 fans.

“Each season will bring a breath of fresh air to the platform,” Louw added. “Models will engage in themed quests during live sessions, earning ‘Dragon Crests.’ Fans can also participate and earn their own Dragon Crests. Our focus is on creating an entertaining and rewarding experience for everyone involved. The Cypress Dragon’s Serenade is just the beginning. We’re committed to sustaining this excitement with diverse themes, special rewards in every upcoming season, and in the future, models may be able to win tangible goods like designer purses or cars.”

For more information, visit Cherry.tv.