Cock Oil Partners with CC Wellness, Expands Product Line

Cock Oil has announced a strategic partnership with product developer-manufacturer CC Wellness and plans to introduce an expanded product collection at the AVN Adult Entertainment Expo in January.

The new products, which include an updated water-based lubricant collection and the company's first silicone lubricant, will be available to distributors and retailers starting in March.

New Product Lineup and Availability

Cock Oil is preparing to introduce an expanded product collection at the AVN Adult Entertainment Expo in January. This collection will feature new products that will be available to distributors and retailers beginning in March.

The company also plans to present its new lineup at the Altitude Intimates Show in March, which will take place in Las Vegas. A representative stated that this continues the company's commitment to being actively involved in the industry and building relationships with partners across the market.

The new paraben-free water-based lubricant collection will feature updated packaging and multiple product formats designed to meet the needs of different customers and markets. This collection includes:

• 0.25 oz single-use foil packets.
• 2 oz. tubes, which feature an updated design in a convenient size.
• 10 oz. bottles, with a new design that includes a pump dispenser.

In addition to the water-based collection, Cock Oil will introduce its first-ever silicone lubricant. This product will be available in a nine oz. canister. A company representative indicated that this addition marks an expansion into a new category for the company.

Strategic Partnership with CC Wellness

Cock Oil recently revealed a strategic partnership with product developer-manufacturer CC Wellness. Both teams are collaborating to develop a new generation of products.

A Cock Oil representative stated that the focus of this collaboration is on paraben-free formulations, updated packaging, expanded product offerings, and progress toward CE compliance for international markets.

The representative further noted that this collaboration brings together extensive industry experience, shared expertise, and a commitment to excellence. Both teams are working closely on formulation development, packaging, and product validation to ensure the new collection meets the quality standards and expectations of distributors, retailers, and consumers. This partnership represents a significant investment in Cock Oil's future, supporting the brand's continued growth, product innovation, and expansion into international markets.

CC Wellness, based in Santa Clarita, CA, is a product developer-manufacturer. The company's portfolio includes house brands such as #LUBELIFE, JO, Shibari, and Say la V. JO, a sexual wellness brand under CC Wellness, was recognized as Best Lubricant Brand at the 2023 AVN Awards for the second consecutive year. Mimi Anderson, Chief Marketing Officer at CC Wellness, acknowledged the recognition from AVN. JO was the first established sexual wellness brand offering JO Premium, a silicone-based formula. CC Wellness has 24 510(k) certified products, which are clinically tested and top-selling lubricants in the sexual wellness category. The company operates at the intersection of medical devices, cosmetics, OTC, and organic products. CC Wellness has an established Santa Clarita manufacturing hub and projected revenue in the $50–100M range.

Industry Presence and Future Plans

Cock Oil's plans to introduce new products at the AVN Adult Entertainment Expo in January and the Altitude Intimates Show in March in Las Vegas demonstrate its continued involvement in the industry. The new products will be available to distributors and retailers beginning in March.

For more information, individuals can visit CockOil.com. For additional product information, wholesale inquiries, or partnership opportunities, the sales team can be contacted directly at [email protected] or by calling (818) 762-6061, ext. 102.

Key Facts

• Cock Oil has formed a strategic partnership with product developer-manufacturer CC Wellness.
• An expanded product collection will be introduced at the AVN Adult Entertainment Expo in January.
• New products will be available to distributors and retailers starting in March.
• The new collection includes a paraben-free water-based lubricant line with updated packaging and multiple formats.
• Cock Oil will also introduce its first silicone lubricant, available in a nine oz. canister.
• The partnership with CC Wellness focuses on paraben-free formulations, updated packaging, expanded product offerings, and CE compliance for international markets.