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Contrary to the Hype, Not Everybody’s Rushing Out and Buying .XXX Domains, Especially Porn Companies

from www.cnet.com – If you always fancied your very own .xxx domain name, it’s not too late: plenty of real estate in the Internet’s official red light district remains unclaimed, CNET has learned.

WhiteHouse.xxx and NASA.xxx are reserved, but USDOJ.xxx, Treasury.xxx, DARPA.xxx, and USEmbassy.xxx could be yours for as low as $100 a year.

Many school names remain unclaimed. Stanford.xxx, Harvard.xxx, and Princeton.xxx may be off-limits, but Brynmawr.xxx and LoyolaCollege.xxx are available. Others, including Cornell.xxx and UPenn.xxx have been earmarked for auction. (Playboy, which recently published a “Girls of the SEC” feature, take note.)

That’s according to a new analysis by Elie Bursztein, a Stanford University researcher who found that of the 50,000 most popular Web sites in the world, only 24 percent have their .xxx counterpart registered.

“There’s been a lot of news about people rushing to buy .xxx,” Bursztein told CNET today.

“But after the dust settled, it turns out that the data don’t agree with the hype.”

Early reports suggested that companies and schools were snapping up .xxx domains to prevent them from being used for pornographic purposes–especially, perhaps the types of hardcore parodies the adult industry is known for.

Bursztein provided CNET with the raw data from his review of more than 55,000 .xxx domains, which show that the triple-X counterparts of many popular Web sites, including Posterous.xxx and Feedburner.xxx, have not been reserved. We’ve placed some excerpts below (scroll down).

The list of news organizations that chose not to claim their corresponding .xxx domains includes: TheAtlantic.xxx, DenverPost.xxx, MercuryNews.xxx, NewScientist.xxx, CSMonitor.xxx, PostGazette.xxx, and FinancialPost.xxx.

Salon.xxx will be awarded after an auction, the process that .xxx creator ICM Registry has established for certain popular words. In October, ICM announced that it had sold Gay.xxx at auction for $500,000.

The reluctance of some news organizations to venture into the seamer side of the Web might be no surprise, but there are also plenty of popular adult sites that chose not to make the leap.

Dot-com sites that rank among the Internet’s most popular 5,000 destinations, according to Alexa, that have left their corresponding triple-X domains unclaimed include H2Porn.com, PornControl.com, and IntPorn.com. Porn star Lexi Love [Lexci Love] has left LexiLove.xxx unclaimed.

Other domains that will be awarded after an auction: BankOfAmerica.xxx, Missouri.xxx, Toronto.xxx, SanDiego.xxx, Career.xxx, Seattle.xxx, Data.xxx, Library.xxx, Fit.xxx, Worldwide.xxx, and HowTo.xxx.
Elie Bursztein, a Stanford researcher who found that of the top 50,000 most popular Web sites, only 24 percent have registered the corresponding .xxx domains.

Elie Bursztein, a Stanford researcher who found that of the top 50,000 most popular Web sites, only 24 percent have registered the corresponding .xxx domains.

For would-be porntreprenuers, there is one catch: ICM’s policies for .xxx say that only “sponsored community” domains will actually become live Web sites. To make that happen, your .xxx domain has to “provide online entertainment” or be a supporting business, such as providing legal, accounting, catering, and so on. “Manufacturers” also qualify.

ICM Registry, which operates the .xxx top-level domain, said on December 6 that triple-X domains would be available for purchase by the general public. That was preceded by a so-called sunrise period, which allowed adult and non-adult businesses and universities to claim trademark rights to certain .xxx domains.

That resulted in a list of off-limits names unavailable for registration. Jocelyn Johnson, a spokeswoman for ICM Registry, said that other additions to the list came from government agencies that “submitted names to be pulled out of the registry permanently.”

Those were “culturally sensitive names, political leaders–it was a wide variety of names,” Johnson told CNET. That’s “the list of names that are on permanent reserve.”

BarackObama.xxx, HillaryClinton.xxx, RonPaul.xxx, and MittRomney.xxx are all set aside and listed in Whois data as “ICM Registry Reserved.” So is ChelseaClinton.xxx, Vatican.xxx, God.xxx, and JesusChrist.xxx. The domain ProphetMohammad.xxx is reserved, but blasphemers can purchase the common variant of ProphetMuhammet.xxx.

Ex-presidents aren’t necessarily treated equally: JimmyCarter.xxx can’t be bought. But GeorgeHWBush.xxx was available until it was purchased on December 13 by Chicago-based Skylark Enterprises LLC.

Santorum.xxx was bought by a fellow named Vladimir Karastoyanov in Toronto, who did not respond to an e-mail query asking him what exactly he’ll do with it. And Palin.xxx was purchased on December 11 and is currently parked at GoDaddy.com without any content, not even a link to the porn parody Who’s Nailin’ Paylin?.

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