Electric Novelties has expanded its Blue Line collection with 20 new chastity styles, launched in conjunction with the annual "Locktober" event. The new additions are designed to provide retailers with fresh inventory for the year-end shopping season.

Blue Line Expansion for Locktober

Electric Novelties announced the debut of 20 new chastity styles for its Blue Line collection on October 21, 2026. This release is timed for "Locktober," an annual event focused on consensual chastity challenges held throughout October. The company stated that the new styles are intended to allow retailers to celebrate chastity play and prepare for the busy year-end shopping season.

The expanded Blue Line collection includes 20 new items that are currently in stock and shipping. This timing allows retailers to refresh their assortments, attract customers interested in chastity play, and secure additional sales during the fourth quarter. An Electric Novelties executive stated that the 20 new additions are ready to ship, offering retail partners a new way to build sales momentum through the holiday season. The executive also noted that it is an opportune time to refresh selections, attract new customers, and achieve a strong finish to the year.

The new designs offer a variety of materials and features, intended to appeal to both newcomers and experienced chastity enthusiasts. Features include glow-in-the-dark material, transparent acrylic with electro-stim, and shapes such as flat or vaginal openings, as well as full cock-and-balls coverage. These new Blue Line items are described as offering "something for everyone."

New Styles and Features

The new offerings within the Blue Line collection include several specific styles. Among these are the Stainless Steel Inverted Micro Jail Time Chastity Cage, Red Zone 2" Cock Shackle Chastity Cage, Cock Compressor Chastity Cage, Bitch Boy Pink Prisoner Cock Cage, and Fenced-In Mini Cock Chastity Cage. These additions feature varied designs, materials, and functions.

Other options in the expanded collection include glow-in-the-dark materials and transparent acrylic designs with electro-stimulation. The new styles also offer different opening configurations, such as flat or vaginal openings, and designs that provide full cock-and-balls coverage. The company aims for these diverse options to meet customer demand throughout October and beyond.

Retailers can explore the new Lockmaster collection by visiting the Locktober page at ElectricNovelties.com. This platform reportedly features over 500 products from more than 10 brands.

Previous Blue Line Activity

This expansion follows a previous announcement regarding the Blue Line collection. Andy Powell, Senior Editor at JRL CHARTS Sex Toys News, reported on September 26, 2025, that Electric Novelties had announced an expansion of its Blue Line collection with 19 new items for cock-and-ball enthusiasts, also timed for Locktober. The October 21, 2026, announcement specified 20 new items, indicating a further expansion of the line.

The company's strategy of timing these releases with "Locktober" aims to capitalize on the annual event focused on consensual chastity challenges. The goal is to provide retailers with new products to celebrate chastity play and prepare for the busy year-end shopping season.

Key Facts

  • Electric Novelties introduced 20 new chastity styles for its Blue Line collection.
  • The launch occurred on October 21, 2026, coinciding with "Locktober."
  • New styles include Stainless Steel Inverted Micro Jail Time Chastity Cage and Red Zone 2" Cock Shackle Chastity Cage.
  • Features include glow-in-the-dark material, transparent acrylic with electro-stim, and various opening types.
  • All 20 new additions are in stock and ready to ship to retail partners.
  • Retailers can explore the new Lockmaster collection at ElectricNovelties.com.