NEW YORK Lisa Baker and Perri Kowalsky have been named senior account executives for USA Weekend Magazine.

Baker, who will be based in Los Angeles, will be responsible for Western territories, with a primary focus on entertainment accounts, managing all home entertainment, network/broadcast and cable clients. Previously, she was West Coast sales director at Penthouse Media Group. Baker was also an account manager at James G. Elliott Co., where she oversaw business for Soap Opera Digest and Soap Opera Weekly.

Kowalsky, who will work in New York, is responsible for the mid-Atlantic territory, as well as other key assignments in Manhattan. Prior to this appointment, she was East Coast advertising manager at Wine Spectator and Cigar Aficionado magazines.